Co-Founder
Sameen Khan
Creative Director · Brand Builder · Community Leader
A creative strategist with a deep understanding of identity, messaging, and brand systems. Sameen ensures every KnowB client receives guidance rooted in both professional excellence and Islamic principles — translating sincere vision into brands that endure.
About Sameen
Sameen Khan is a creative director and brand strategist based in Los Angeles. As co-founder of KnowB, he leads the creative vision of the firm — shaping how clients look, speak, and show up in their markets with consistency and confidence.
Sameen believes that brand is not just aesthetics — it's the external expression of internal truth. His work begins by understanding who a founder truly is, what they stand for, and how their business can reflect that authentically at every touchpoint. From naming and visual identity to messaging frameworks and brand voice, Sameen builds systems that grow with the business.
His approach is deeply rooted in Islamic principles of ihsan — doing things with excellence — and he brings that standard to every client engagement at KnowB, Alhamdulillah.
At KnowB
Brand Identity Systems
Designed comprehensive identity systems including visual language, messaging frameworks, and brand voice guidelines for purpose-driven businesses.
Creative Direction
Led the creative vision for KnowB's own brand and guided clients through the process of defining and expressing their unique identity in the marketplace.
Values-Aligned Positioning
Helped clients articulate their values clearly so their brand attracts the right audience — customers, collaborators, and community who share their principles.
Driven by Purpose
Sameen's commitment to the Muslim entrepreneurial community goes beyond client work. He is passionate about demonstrating that ethical, faith-rooted businesses can compete — and win — at the highest level. KnowB is his proof of concept.
He believes the Muslim Ummah has untapped economic potential, and that strong, clear brands are one of the most powerful tools for unlocking it. Every project is a step toward a more represented, more dignified Muslim economy, In Shaa Allah.
Want to work with Sameen?
Reach out and let's start the conversation about your brand, In Shaa Allah.
Get In Touch